Disney+

Creating a Unified Disney ID Ecosystem and Login Across all TWDC (The Walt Disney Company) Child Streaming Companies like Marvel, National Geo, Star Wars and more. Also Exploring Disney+ Streaming Experience Touchpoints.
Role:
Experience Designer
Tools:
Figma, Adobe Creative Suite
Duration:
6 Months, 2022-23
Conducted:
As part of my work in Siegl+Gale as an experience designer I designed the experience design work and collaborated with a strategist, copywriter, creative director and visual designers. Other tasks include brainstorming, sitemap, wireframing, iterating, preparing the deck and presenting to the client.
OVERVIEW
The Walt Disney Company (TWDC) has multiple streaming companies and my role was to create a strategy, experience touchpoints and design the end to end login experience B2B that allows for other brands to shine within one ID ecosystem that is owned by the TWDC.

There were 2 main asks and challenges we answered:
1) Creating a Unified Disney ID Ecosystem and Login
2) Exploring More Disney ID Experience Touchpoints
MY ROLE
The Walt Disney Company (TWDC) owns multiple streaming companies, shops and resorts. We were asked to create a new brand strategy, UX experience for the new Disney ID ecosystem that includes an ID across all companies owned by TWDC. This includes a login/signup system, creating multiple experience touch points that encompass all companies owned by TWDC.Considerations are for mobile apps, web, TV, kiosks and moreMy role was the lead UX designer working closely with graphic design creatives and brand strategists
THE ASK :

Creating the Disney
One ID Ecosystem

EXPLORE AND DEFINE
What is the Disney ID?
The Dinsey ID is the one ID ecosystem that bridges all TWDC comapnies and streaming platforms into one identity where users can utitlize their ID and account and use all services.
Similar ecosystem are the Apple ID ecosystem.

How do we design for something simple and brandable that hones in one each brand and service but yet unifies the ecosystem experience?
THE PROBLEM
The Current Problem
- Streaming subscribers don’t know they have access to all various TWDC companies

- Fragmented design signup and login screens
Lightbox which

- How do we keep the current brand and still create consistency among TWDC Disney ID  
DISCOVERY
For disocvery I created some early iteration that help the user understand what the One ID system is and how it bridges across all TWDC channels. Some related to how to use it, some around what it is with a caorusel, and some wires around the account profile showing avatars across all channels.
Opportunity 1 - This direction is all about an education carousel that slides through when the user logs in and explains about the one ID system what it is, how to use it and so forth.
Opportunity 2 - This direction is a more conversational onboarding approach that helps the user understand the benefits of the One ID system prior to logging in.
Opportunity 3 - This direction is within the log in lightbox as an educational tooltip carousel that is within the log in lightbox and not as a seperated entity.

Check out wires below:
DESIGN
We collaborated with the Disney+ team and a strategist to create the user flow and went for the lightbox approach that already plugs in to current design systems of the Disney+ Streaming Lightbox log in design. We created a user flow that helped design screens for both mobile, desktop, TV screen and more. All for incpororating the ONE ID explainer within the Lightbox design.
Creating the System for ONE ID
This is the general systemic wire that will be created for each TWDC streaming channel for the Disney ONE ID which later was named "Dinsey ID" as our brand designers created a new naming option for this ecosystem. When users log in or signup they are notified about the MyDisney account and how it bridges to other channels and how they can click for more explanations "more" regarding other streaming channels.
EXPLORING MORE DESIGN TOUCHPOINTS
Other touchpoints of the DisneyID ecosystem are within the account profile page, shops, stores, resorts and more. We explored creating avatars the signify your user within the experience across all TWDC channels and identifying you and your family within your experience.