lana agent
PRODUCT DESIGN / AI REAL ESTATE CONCIERGE
A personal concierge
for the next move.
A home search shaped around
what matters most to you.
Your next move, made personal.
HOME, WITH A LITTLE HELP.
MY ROLE
Product direction, research synthesis, journeys, wireframes and visual design.
PRODUCT
A buyer–seller matching concept with human support for property-specific questions.
STATUS
Concept exploration informed by early agent conversations; no measured outcomes.
THE CHALLENGE
Too many listings.Too little relevance.The same questions, again.
THE SOLUTION
Lana turns buyer priorities into focused AI shortlists, clear trade-offs and a ready-to-go agent introduction.
01 / THE OPPORTUNITY
Less chasing. More relevant conversations.
Repeated listings and follow-up calls make home searches exhausting. I explored an AI concierge that captures intent once, maintains relevant listings and connects buyers with suitable homes and their representatives.
02 / EARLY QUALITATIVE DISCOVERY
Start with the work behind the listing.
Conversations with 2–3 real-estate agents shaped the opportunity: a concierge that handles initial questions and matching, reducing repetitive follow-ups.
A useful listing bank
Keep searches focused without repeating irrelevant listings.
Capture needs once
Capture requirements once and carry them forward.
Make the handoff count
Connect buyers and representatives with context and a clear next step.
Exploratory conversations, not usability tests. Buyer and seller pains remain hypotheses.
03 / TWO SIDES OF THE MATCH
Five buyer pains. Five seller pains.
I mapped pain points to potential features, separating needs from solutions to guide prioritization.
04 / THE PRODUCT MODEL
Lana does the groundwork. People stay in control.
Lana clarifies requirements, explains recommendations and prepares introductions. Human agents confirm availability and handle viewings, negotiation and closing.
BUYER
Sets needs, priorities and limits.
LANA
Filters, ranks, explains and coordinates.
SELLER / REPRESENTATIVE
Provides listing details and handles the deal.
05 / THE JOINT JOURNEY
Design for confidence, not just completion.
A shared six-stage journey maps both sides of the match, highlighting uncertainty, waiting and trade-offs that could interrupt progress.
SELLER
BUYER
Concept journey · Emotional highs and lows are hypotheses to validate.
06 / FROM JOURNEY TO FLOW
A short start, with clear ways back.
Buyers confirm requirements before recommendations; sellers define their listing and preferred buyers before matching. Return paths let both refine without restarting.
Later screens introduce Lana after authentication. This earlier flow leaves authentication timing to validate.
07 / THE MATCHING DECISION
Non-negotiables filter. Priorities rank.
Strict limits filter homes; buyer priorities rank the results. If nothing fits, Lana asks before changing the brief.
08 / MY INITIAL DESIGN DIRECTION
One question at a time.
My early wireframes established the pattern: one focused question, a simple answer and a persistent way to talk to Lana.
09 / HOW I USED AI
I directed the experience. AI helped me explore it.
I used AI to organize ideas, explore copy and extend my wireframes into editable variations. I set the scenario and visual direction, then refined hierarchy, flow and details.
Iterations simplified screens, introduced one active question, distinguished buyer and Lana messages, and clarified matching. Their usability remains untested.
10 / VISUAL IDENTITY
Warm enough to guide. Clear enough to trust.
Space Grotesk and Inter pair with a soft home mark. Cyan identifies Lana, dark bubbles the buyer; gradient-outline CTAs guide the next step.
11 / DEFINING THE BRIEF
From intent to a confirmed home search.
The brief: up to ₪3 million, Dizengoff Street, Tel Aviv, and two bedrooms minimum. Buyers confirm priorities and limits by typing, tapping or voice.
12 / THE CONCIERGE EXPERIENCE
A shortlist that responds to the person.
Lana explains recommendations and trade-offs, then re-ranks for a balcony while preserving price, location and bedroom limits.
Illustrative Unsplash photos; fictional prices, availability and matches, not verified listings.
13 / WHAT TO VALIDATE NEXT
A credible concept needs real-world evidence.
Test whether buyers can set priorities, understand recommendations and anticipate what Lana shares before contacting an agent.
MATCH QUALITY
Test relevance, duplicate suppression and missing property data.
BUYER CONTROL
Test strict limits, voice interpretation and permission to widen searches.
AGENT VALUE
Test whether shared briefs reduce repeated questions.
Track requirement corrections, perceived relevance, next-step confidence and repeated agent follow-up. These are proposed measures; no results yet.
REFLECTION
The opportunity is a better handoff.
The opportunity is a concierge that understands intent, explains recommendations and carries useful context into human conversations.
Aline Rubin · Product Designer